Barbie IN 2024
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Digital Coffee Table Book
(content planning and writing)
2024 marks 65 years of the most iconic doll ever: Barbie. To celebrate 65 years of inspiring little girls across the world, the brand came to us to create a digital coffee table book celebrating
real-life women doing amazing things across Indonesia and Malaysia.
It was up to us to determine the categories, selection criteria, as well as set the tone for the profiles.
We took our inspiration from Barbie herself, putting out the search for role models who have defied the odds; changed their industries in both big and small ways; and who continue to strive for more,
helping others along the way.
Have some good read here.
IWD2024: Honouring Women in Film
(movie screening & Play day)
In 2024, Barbie honours Women in Film in line with the Career Doll of the Year. It was an extraordinary opportunity for us to be able to profile award-winning, Malaysian film-director, Tan Chui Mui for this project. This video was part of a larger effort of video profiles of Women in Film from across Malaysia, Indonesia, and Singapore.
The idea was that each video would feature a woman with a career in film and a young girl eager to learn from them. Working with kids always requires an extra set of skills (and usually an extra set of hands or two) to ensure they feel safe and comfortable expressing themselves
while we do what we need to to get the shot.
We think Ella did a wonderful job both taking direction and dishing it out and are so proud
of this little movie we made together! This video was produced in partnership
with ComingSOON Productions and Alohomora Pictures.
Barbie_IWD24_150424_2.mp4
Here’s a behind-the-scenes look at what went down on set:
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