“To catch them is my real test, to train them is my cause!”

We had a little fun with this one! The MEGA BLOKS x Pokémon collection was the perfect excuse to get Tony all dressed up with bells on to surprise some young Poké fans! The new MEGA x Pokémon collection really leans into the franchise,
so we took its lead and crafted a story to invite “aspiring Pokémon trainers”
to get excited about expanding their collections. 

Gotta catch ‘em all! 

It was such an honour to put together a little press kit to celebrate this massive milestone!
We love playing up a message, so we created a list of 15 ways to enjoy Minecraft.

Kachow!

Lighting McQueen is back on the scene with a brand new look! We were so stoked for the opportunity to put together a press kit for Disney’s Cars in anticipation of the upcoming Global Racers Cup episodes. To make this drop stand out, and to give a nod to the human-less Cars universe, we had LIghtning McQueen himself deliver the kit - complete with a kid-sized cardboard cutout and a note penned by the man himself!

How could one possibly condense the magic, the wonder, the out-of-the-box fun of Mattel Dolls in just ONE event?
We knew it wouldn’t be easy, but as Barbie has taught us: if you can dream it, you can be it!

Taking inspiration from other doll-centred events we’ve run, we split up the big World of Dolls into smaller ones for our young guests to get a closer look and proper taste of what each brand has to offer, while still keeping them comfortable within
Mattel’s World of Dolls. 

We designed our activities to highlight the key messages of each brand and spark excitement about special features 

that our young visitors would be excited to share with their friends. 

It’s always more fun to celebrate the end of the year together!
Mattel wanted to throw a big bash for friends of their brands and asked us to put a little something together that showcased the best of what each of their featured brands has to offer. What a fun challenge!
We put our heads together to come up with activities that would help to show off the key messages of each brand.

Something else we wanted to keep in mind was ensuring the activities of the day were simple enough for young kids
to be able to participate in while also being modifiable to be fun and interesting for our older visitors. 

The holiday season is the time for us to get excited about Mattel’s Biggest Giveaway of the year!
This year, we changed things up a bit and had a different host for each session in addition to new special guests.
Three different hosts mean triple the fun as we customise our shows to match their unique delivery styles and personalities.

The Christmas season can reduce most of us to the human equivalent of a tangle of flickering lights.
With the mounting responsibilities of all the things we’ve put off over the year plus the added pressure of finding the perfect gift for the little ones in our lives, it’s no wonder so many of us breathed a sigh of relief when we found out Mattel wanted to run another Holiday Gift Guide live show featuring products from across all of their brands.

Maintaining the excitement throughout a live show while is paramount, so we turned to industry veteran - Sarancak!
Through three live shows (two online, one on-ground), she took grateful gifters through the best and most exciting in Mattel
end-of-year offerings, demonstrating the key features kids love the most. 

One of the most critical aspects of running a show like this is ensuring that each featured brand’s key messaging is carefully
nestled into the script. We make sure to do it, no matter how briefly the brand is featured.

The holidays are all about giving and we were given a big challenge: to cover the hottest Mattel toys across almost every category over two 1.5hr liveshows. While we furiously studied the different feature products, we also connected with some of our favourite creators to feature as special guests on the show. This project required a lot of quick work and thinking on our feet and it was awesome to get to see all of that come together at the end.