Something as standard as a movie screening can be elevated with the right mix of ingredients!
For the Bad Boys: Ride or Die movie premiere, we gave our invited guests a taste of the action
by including a Special Agent pass and a special assignment alongside their tickets for the show.
To seal the deal, we presented the items in a custom case file for them to take home and remember the experience by.

A Sun-date with Garfield wasn’t on our BINGO card for 2024, but boy were we glad to get a day out
in the sun with the world’s most famous oyen! 

We had the great joy of inviting our KOL friends to join us at the event at Lalaport for an orange-some
“day out” of tasty treats and fun activities before the screening of The Garfield Movie. 

To help our friends at Sony drum up some excitement about the upcoming film, we also had the great honour of taking
Garfield on a few visits to media houses around town. We may hate Mondays, but it’s hard not to love Garfield!

“Have you ever won once?”

YOLO tells the story of an unhappy and unmotivated woman on her journey back to herself through the power of competitive boxing. We were given the opportunity to help elevate the experience of our invited guests with some film-inspired props to get them into fighting spirit before their screening.

“You have nine seconds to decide your fate.”

What a terrifying experience to enter the world of government assassin turned vigilante, Robert McCall. Fans of the franchise have been eagerly awaiting the return of McCall and to witness the conclusion of this epic trilogy. 

To give our media friends a taste of the intensity of completing a task in under nine seconds, we designed a challenge for them to win their tickets to the premiere. How do you think they did?

This was our chance to hop into the driver’s seat to show what we’re made of! Gran Turismo (2023) tells the incredible true story of Jann Mardenborough, who went from enthusiastic gamer to real-life racecar driver. To give our media friends a taste of the experience, we included personalised driver’s licences in their media drop kit and visited in full costume. Some of them were even treated to a glimpse of a Nissan GTR - the exact model featured in the film!

We couldn’t believe that we were invited to take another dive into the Spider-Verse alongside our friendly neighbourhood spider-people: Miles Morales, Gwen Stacy, and Miguel O’Hara. It’s always good fun taking Spideys across the Klang Valley to deliver our little media kit before our scheduled movie premiere!

And in celebration of the new film, Sony organised a little pre-premiere rooftop BBQ party! Don’t forget to pick up the cakes on the way!

It’s not often we are given the chance to see a project through from start to finish, but thanks to our friends at Sony and their collaboration with Act 2 Pictures on the action thriller, The Assistant, we were able to get that experience under our belts. From the press conference where the official announcement was made, to the media interviews, to the Gala Night and premiere, the TCS team was on the ground. 

A key factor in the success of this exercise was the support we were given by our media friends. 

What an honour it was to work with Sony Pictures Entertainment for the screening of Anita - the biographical film about Cantopop legend, Anita Mui. There wasn’t a dry eye in the theatre after our media friends and KOLs bore witness to the star’s incredible story. Despite taking place quite soon after the cinemas reopened, this screening was the first for which we had full attendance.