Do you want to build a snowman? 

Like everyone else, we couldn’t believe that we’ve already had 10 years of Frozen.
It feels like just yesterday that we were meeting our favourite royal sisters from Arandelle.
Our tropical climate couldn’t stop us from bringing the snow to our KOL friends just in time
to showcase the Frozen 10 doll collection from Mattel!

We love getting a little creative with dressing up our product seeding initiatives! 

The Little Mermaid collection by Mattel inspired by the new live-action film gave us the perfect excuse to let our inner-mermaids sing. Taking inspiration from the colour scheme of the packaging and applying some of Ariel’s signature resourcefulness, we put together these thingamabobs for our young friends to enjoy and delight in. 

Mattel wanted to launch their Disney Princess All-New Dolls and Frozen Reveal Dolls with a little tea party, so we brainstormed a fun way for our little guests to experience the new toys while getting acquainted with the queens and princesses, many of which came to be many years before our guests were a twinkle in their parents’ eyes.

Through princess-themed parlour games and a big game of dress-up, we created an immersive experience for our special guests. We had the help of fashion stylist, Min Luna, who agreed to come on board as our master of ceremonies for the day.
Just look at those happy faces!