Thomas & Friends
Thomas & Friends
Product Seeding
One of the most exciting parts of putting together a media drop for Thomas & Friends
is the knowledge that its recipients are going to have a magical time!
Whenever we’re introducing a brand to new friends, we always lead with its key messaging.
For Thomas & Friends, that means leading with the characters and the brand’s focus
on storytelling and the importance of friendship.
And once you lead with the heart of the brand, you can begin to highlight cool features
like endlessly connectable track sets and exciting technology like colour reveal!
Live Storytelling
(liveshow)
Before he was a tv show lead or a toy chugging around a track, Thomas the Tank Engine was a beloved storybook character. This train month, we returned to his roots with a live storytelling session broadcasted from a on-site pop-up location. Iman (@iman_azman) was our first pick as our live storyteller. Her enthusiasm for
our Biggest Friends of All and her fun and engaging presentation style makes her such a delight to watch.