When better to gather ‘round the table for family game night than the holidays? 

We had so much fun putting together this “Game Night” box in celebration of some of Mattel’s best-selling games of the year! 

We were sure to include games that can be enjoyed by family members as young as three years old, as well as games that could accommodate up to 16 players! Everyone deserves a chance to play!

Sometimes consumers need help visualising potential experiences. 

We were excited to work with Dennis to come up with a fun little video showcasing all the different type of Family Games players:

It’s always more fun to celebrate the end of the year together! Mattel wanted to throw a big bash for friends
of their brands and asked us to put a little something together that showcased the best of what
each of their featured brands has to offer. What a fun challenge!
We put our heads together to come up with activities that would help to show off the key messages of each brand.

Something else we wanted to keep in mind was ensuring the activities of the day were simple enough for young kids
to be able to participate in while also being modifiable to be fun and interesting for our older visitors. 

The holiday season is the time for us to get excited about Mattel’s Biggest Giveaway of the year!
This year, we changed things up a bit and had a different host for each session in addition to new special guests.
Three different hosts mean triple the fun as we customise our shows to match their unique delivery styles and personalities.

The Christmas season can reduce most of us to the human equivalent of a tangle of flickering lights.
With the mounting responsibilities of all the things we’ve put off over the year plus the added pressure of finding the perfect gift for the little ones in our lives, it’s no wonder so many of us breathed a sigh of relief when we found out Mattel wanted to run another Holiday Gift Guide live show featuring products from across all of their brands.

Maintaining the excitement throughout a live show while is paramount, so we turned to industry veteran - Sarancak! Through three live shows (two online, one on-ground), she took grateful gifters through the best and most exciting in Mattel end-of-year offerings, demonstrating the key features kids love the most. 

One of the most critical aspects of running a show like this is ensuring that each featured brand’s key messaging
is carefully nestled into the script. We make sure to do it, no matter how briefly the brand is featured.

The holidays are all about giving and we were given a big challenge: to cover the hottest Mattel toys across almost every category over two 1.5hr liveshows. While we furiously studied the different feature products, we also connected with some of our favourite creators to feature as special guests on the show. This project required a lot of quick work and thinking on our feet
and it was awesome to get to see all of that come together at the end.